PROJECT SUMMARY
45 years of heritage.
4 years of digital growth.
Walters & Hogsett has grown into one of Boulder County's most beloved fine jewelry destinations with Smart Age Solutions as their digital partner for the last 4 years.
Search Visibility Boost
Stronger rankings that put Walters & Hogsett in front of ready-to-buy shoppers searching for fine jewelry in Boulder County and beyond.
Perfomance Marketing Foundation
Smarter campaigns across paid search and social that generate more inquiries, appointments, and in-store visits.
Website Redesign
A cleaner, faster site that reflects the craftsmanship and warmth of the in-store experience — and makes it easy to browse on any device.
Co-op Management
End-to-end handling of luxury brand co-op programs — so the Walters & Hogsett team can focus on their customers, not the paperwork.
Case Study Overview
The challenge, the solution
Walters & Hogsett needed a digital partner that could manage the full scope of their online presence — from search visibility and paid campaigns to a website that reflects the quality of their brand.
The Challenge
Website not converting visitors — a bounce rate of 65% was losing high-intent shoppers
Limited visibility in organic and paid search in a competitive fine jewelry market
Digital presence not reflecting the quality and craftsmanship of the in-store experience
Managing luxury brand co-op programs without dedicated digital support
No unified strategy connecting paid, organic, and social channels
The Solution
New website designed to reflect the brand and convert visitors into customers
SEO strategy building sustained organic visibility in key search categories
Paid media campaigns reaching high-intent shoppers across search and social
Luxury brand co-op program management — handled end to end
Dedicated account manager providing daily strategic support
Results at a glance
Last year's results.
A website that finally works.
When strategy, design, and media work together, results compound. Here's what one year of focused partnership delivered for Walters & Hogsett.
Of all visitors actively engaged with the site — up from just 34% the year before.
+%
More engaged sessions per visitor — each person who lands on the site is doing more than ever before.
+%
Growth in engaged sessions — more shoppers spending meaningful time on the site.
+%
The people behind the numbers.
“We would recommend Smart Age because of the people. They make us feel like we’re their only client.”
Real Testimonial
In their own words
"Since we've started with Smart Age we have consistently grown our organic reach. We've grown our market relationships with our brand partners because of their expertise."
Services
Everything, under one roof.
Smart Age supports Walters & Hogsett across four services — a full digital
partnership managed by one dedicated team.
Digital Paid Media
Co-op Management
Website Design
Ready for results like this
Your jewelry store
deserves a real
long-term partner
Whether you carry luxury brands or are building your digital presence from scratch — let's talk about what Smart Age can do for you.
