5 Tips To Manage Your Jewelry Store’s Social Media Accounts Effectively During The Holidays
By Emmanuel Raheb
Founder and CEO, Smart Age Solutions
Today’s customers rely more and more on social media to help them make purchasing decisions. Whether it’s to do product research, get recommendations from friends, or browse gift ideas, social media is influencing what, when and where people buy. If you’re not engaging on social media, then you’re not reaching new customers.
Here are 5 tips to help you manage your jewelry store’s social media accounts effectively to increase your sales:
- Work with a digital marketing agency.
Dealing with customers, ordering inventory, managing a jewelry store and running your social media accounts can be overwhelming. Take some of the pressure off yourself and hire a digital marketing agency. An agency will take responsibility for your success and allow you to focus on what you do best. You’ll not only make more sales, but can enjoy time off with your family. After all, isn’t that what the holidays are all about?
- Manage your social media profiles.
Social media is often the first place new customers encounter your business. Ensure that you make a good first impression by auditing your social media profiles. The three most important areas to review are your profile picture, biography and company’s selling points.
With your profile, you’ll want to make sure that your logo is your current one and isn’t out-dated. You’ll also want to replace any photos that are no longer relevant. How do you want your jewelry business to be perceived? Build trust and credibility with your social media profiles and make it count.
Another area to review and update is your biography. This tells your customers all about your jewelry store’s history and is the perfect chance to humanize your business. People like to deal with people they know. Don’t be afraid to tell your personal story! There’s a reason why you got into the jewelry business.
And, of course, always make sure that the basics of your company are covered: address, telephone, and open hours. That’s obvious!
The last area you need to manage are your company’s selling points. This isn’t to be confused with a biography (although you may include some of your selling points as part of it). What’s important is letting your customer’s know what makes your jewelry store special. Customers have unlimited choices of where to purchase an engagement ring or gift for a loved-one. Why should they buy from you?
- Boost your visuals.
The holiday season demands holiday content. Customers expect it. Go through your photos and social media timelines to see which jewelry styles have performed best. Take these styles and re-shoot your photos and videos with the holidays in mind. Use holiday decorations, colors and themes to spread the festive cheer! Stand-out in Instagram and Facebook and get people excited about shopping in your store, whether online or in person.
- Engage with your followers.
The holidays are all about friends and family. Community is a strong selling-point on social media. When someone comments on your post, make sure you reply. Always answer any direct messages you receive (preferably the same day). A fast response can mean the difference between making a sale or not.
Also, since your social media pages are public, other people can see that you’re responding and this becomes powerful proof that you’re a business that listens to its customers and cares. The goal here is to be accessible to your audience and the more you engage with them, the more they’ll engage with you!
- Schedule your content in advance.
Don’t leave things to the last minute. It may take you longer than expected to create the amount and variety of content you’ll need. Always go for quality over quantity and create social media visuals that you’ll be proud to share. By getting your content done early and pre-scheduling your posts, this gives you more time to spend on other areas of your business and with your family. The holidays come at the same time every year. Use this to your advantage and start at least 3 to 4 months ahead of time. Even June is not too early to be thinking about the end of the year.
In closing, social media is a powerful marketing channel but only if you maximize your results. What you put into your digital marketing is what you’ll get out of it. Don’t be afraid to get started on your own or ask for help. Do what you can with the resources you have and use your current sales to fuel
your future growth. If done correctly, social media should easily pay for itself! Follow these tips and you’ll have a successful holiday season.
